It all started in 1994 with the famous sport brand Luanvi. Right after that, in 1998 we moved to the sneakers market with the representation of Converse in the Mediterranean area. Today, the brand is a global icon in the sneaker world, but back then in Spain, it was not so easy to find All-Stars on every corner. Those were hard times, but with passion, confidence and international backing, we managed to position the most classic model in every store in the country. Tall, short, black, red, green? all the ones you could imagine, even limited editions!

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In 2012, we continued to bet on sports footwear in Spain, incorporating iconic brands such as Keds. In 2016, we went a step further by bringing Keen, a reference in the outdoor world, into our portfolio. Over time, Keen evolved from mountain to urban fashion, conquering everyone with innovative models such as the Keen Uneek or the Jasper.
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In 2018, we took another big leap when Nike chose us to develop its swimming and beach segment in Spain. We started from scratch, but in just four years we managed to position it in the best retailers in the country, reaching an impressive visibility in the sector.

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Today, our portfolio continues to grow with a combination of urban and sports brands. From Keen Lifestyle and Woden, to casual sneakers with Sergio Tacchini. We are also committed to innovation with Holo and Kizik. And in the world of outdoor and adventure, we continue with Keen Outdoor and the legendary CAT boot brand.

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Our business is footwear, but more than that, we are driven by a passion for brands with history, quality and personality.